Take the Initiative! It is all about getting your bridal product / wedding service to the right people at the right time:
Successful marketing, success does not end when your trade has developed a product/service and has found its appropriate target audience, those that have the drive and desire to create a presence will succeed.
Contrary to popular belief, advertising is not always just about increasing sales. A large number of adverts are designed simply to increase potential customer's knowledge or awareness of the company. i.e.: Advertising to help brand your wedding business
ref: advertising, target adverts for business