Commercial photography rates: We Just Need Photos for Facebook and Social Media

January 18, 2016  •  Leave a Comment

Facebook: Photos for Social MediaFacebook: Photos for Social Media3d illustration of a metallic facebook logo floating inside of a thick chrome heart over a black reflective surface, facebook, photos for social media
Craving Facebook-C_osett - https://www.flickr.com/photos/mstable/17333850519

Social Media

Understanding the commercial side of photography rates and pricing and trying not to confuse what is real can be a challenging topic.

We just need photos for Facebook!

Clients View

“The photographs will only be used on our Facebook page, Twitter feed and Marketing material.”

Photographers View

The field of commercial photography is broad, clients promoting their business on social media are advertising in a fashion, encouraging awareness of their brand, a valuable resource that’s there to be exploited when approached in the right way. It’s not the physical size of the image that’s in question here, the true value of that image comes from the amount of times it is physically seen and associated with the company.  Photographers recognise the value that good photography brings, hence the commercial licence fee assigned to the image and the use of that image.

 

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