Commercial photography rates: A Behind the Scenes Look at Workflow.

January 18, 2016  •  Leave a Comment

Workflow

After the shoot/event

Behind The Scenes

An editors view, we go behind the scenes to look at how workflow is set out and the steps involved to get proof images on your preferred viewing device. Capturing the images is only the tip of the iceberg. Depending on the dynamics of the shoot, I could have captured numerous images that we may or may not be working with. Now the task in-hand is to get these files up on-line for you to proof view. What’s involved in that you might ask, hopefully, my workflow will give you step-by-step insight into the process.

Start of basic image editing workflow

  • Photographer returns from shoot
  • Switch on pc/mac and downloads all the files to main hard drive
  • Duplicate the files in a secondary hard drive for reassurance and contingency should the main drive ever corrupt.
  • Import files into photo management suite
  • Have images run in sequence by synchronizing image file names from all cameras used on shoot
  • Export a full set of unedited files as small JPG’s to main hard drive
  • Set up on-line image proof gallery at www.johngilchrist.com
  • Upload small JPG’s, all watermarked files go to the private gallery for client to view.
  • Client views images (keep in mind these include the good, the bad and the ugly) and selects a set amount of images they would like to keep by advising John Gilchrist Photography of their preferred selection
  • Basic editing of the “preferred selection” then starts, approx. 3 to 6 minutes for each selected image.
  • Edited files are now exported from the editing suite to main hard drive as high-resolution files.
  • All images from the preferred selection are now backed up onto second hard drive for reassurance and contingency should the main drive ever go corrupt.
  • Edited files are then uploaded to www.johngilchrist.com  for digital delivery, client can now access and download
  • Administration, documentation email and invoice generated and sent to client.

End of basic image editing workflow

Workflow looks at the sequence of industrial and administrative process through which an image passes from initiation to completion. To calculate a time for 20 files in the preferred selection to receive basic editing, take 3 to 6 minutes for each file and multiply by 20. It’s not rocket science, at 3 minutes per image 1 hour will facilitate 20 images, at 6 minutes per image 1 hour will facilitate 10 images.

On reflection

Numbers of images can vary on each shoot; some shoots may rack up up over 300 images, (approx. 15 to 30 hours simple editing time, (one of the reasons wedding photography is so expensive).  If a client assumes a photographer will edit all those images then the client should not be surprised when the photographer charges accordingly.

How I see it working, it’s a numbers game, clients are given the luxury to choose from a range of images so they have an option to get the best out of the bunch, not so they can horde images with no value, or for the luxury of “we’ll just choose what we need later scenario”

Shoot and Run

When the photographer hands over all the images unedited, the client has two options

  • Use the images unedited, which wouldn’t reflect the photographers work to its full potential, and therefore reflect negatively on the capabilities of the photographer and compromise potential clients perception of John Gilchrist as a professional photographer. This isn’t my preferred approach but is unavoidable on occasions, I’m here to supply the market needs, so if a client requests this service then yes, I will conform.
  • Have a third party process and edit the images (this means John Gilchrist isn’t financially benefiting from his own work but someone else will further down the line), obviously this is not good business sense for the photographer unless suitable compensation is agreed to account for loss of revenue.

Keep in-mind, digital workflow for photographers is a work in progress, with new applications and new developments of on-line tools the process is constantly evolving.

Pricing commercial photography, a photographers guide to basic rates.Basic Rates for PhotographyPhotography for commercial use, view our basic rate for half / full day services, guide by Edinburgh based photographer John Gilchrist Pricing commercial photography, a photographers guide to standard rates.Standard Rates for PhotographyPhotography for commercial use, view our standard rate for half / full day services, guide by Edinburgh based photographer John Gilchrist Pricing commercial photography, a photographers guide to extended rates.Extended Rates for PhotographyPhotography for commercial use, view our extended rate for half / full day services, guide by Edinburgh based photographer John Gilchrist Pricing commercial photography, a photographers guide to premium rates.Premium Rates for PhotographyPhotography for commercial use, view our premium rate for half / full day services, guide by Edinburgh based photographer John Gilchrist.


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